About Event

Join us to get inspired on strengthening your communication with the customer. Every salesperson should be interested in how the customer's brain is structured and how it makes decisions. Because you need to help and assist the brain to make the right decisions to win the sale.

Neuroscience selling is the basics of how we sell to customers by understanding their brain and the actions and decision-making patterns it has. It is our brain that controls our decisions. And the majority of decisions are taken with emotions and not out of rational considerations. We would like to say the opposite. But it is not. Marketing has shown this for many years and uses it purposefully to influence, create purchases and develop brand loyalty. But it is at least as important in sales. We know that the brain is based on a threat and reward system - we must know this and be able to communicate and structure our customer meetings correctly.

Get inspired on how you and your salespeople become stronger in communication with customers, activate more pains, which help customers make decisions and close more sales.

You will learn and be inspired of how to analyze the patterns of decisions making, structure your message and lead to better and faster decisions.

About the Speaker:

Mads Winther is a sales expert working with leading researchers and organizations around the world to shape the sales field and optimize corporate sales practices.