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Colombian Gamification Designer, Creator of the BEM framework, 2 times GamiCon Throwdown Award winner and Gamification Researcher
Javier has 8 years of experience working with Gamification. After 3 years of working with behavioral gamification, based on rewards, and seeing on how it didn’t bring the expected results, he started researching intrinsic motivation frameworks like Self-determination theory and Accomplishment goal theory to make a better Framework: BEM.
As a game designer he is a systemic thinker, understanding that games are not just about rewarding cycles, but actually about discovering systemic effects. His gamification model embraces emergence as a way to create complexity, the kind that creates change by not telling people how to act, but what goals to pursue.
He’s worked with top companies in Colombia, like Bancolombia, Compensar, Terpel, Grupo Bolivar, Sura Assets Management and more. He has also worked with international companies, like Grupo Modelo, Pernod Ricard, AB InBev, Bank BCP, BAC, Accenture and more.
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We will harness the power of game design to boost change in organizations or clients, through engagement and learning cycles.
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Entrepreneur in China and Middle East and founder of the first game studio in China targeting the Middle East, featured on the Forbes Middle East Top 100 Startups List
Senior Finance Effectiveness professional with 22+ years of experience in automation of finance processes and financial technology solutions.
Corporate lawyer and legal entrepreneur with over 10 years' experience in the MENA and India region.
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Thought leader with over 20 years of experience in coaching and helping organizations unlock human potential by understanding the principles of the mind
Successful entrepreneur, business manager, coach and mentor with a long track record of leading and developing companies through organic growth, mergers, acquisition and sales.
