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Colombian Gamification Designer, Creator of the BEM framework, 2 times GamiCon Throwdown Award winner and Gamification Researcher
Javier has 8 years of experience working with Gamification. After 3 years of working with behavioral gamification, based on rewards, and seeing on how it didn’t bring the expected results, he started researching intrinsic motivation frameworks like Self-determination theory and Accomplishment goal theory to make a better Framework: BEM.
As a game designer he is a systemic thinker, understanding that games are not just about rewarding cycles, but actually about discovering systemic effects. His gamification model embraces emergence as a way to create complexity, the kind that creates change by not telling people how to act, but what goals to pursue.
He’s worked with top companies in Colombia, like Bancolombia, Compensar, Terpel, Grupo Bolivar, Sura Assets Management and more. He has also worked with international companies, like Grupo Modelo, Pernod Ricard, AB InBev, Bank BCP, BAC, Accenture and more.
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We will harness the power of game design to boost change in organizations or clients, through engagement and learning cycles.
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Thought leader with over 20 years of experience in coaching and helping organizations unlock human potential by understanding the principles of the mind
With 17+ years of global and regional operations and sales experience in research and consulting, she excels in understanding client challenges and optimizing ROI through actionable insights. Her expertise spans various sectors and clients worldwide.
Sales expert working with leading researchers and organizations around the world to shape the sales field and optimize corporate sales practices.
Corporate lawyer with 20+ years of experience in structuring, negotiating, closing and implementing complex corporate reorganizations, debt restructuring and business turnaround transactions internationally.
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Senior Operations Consultant with 24+ years of experience in Automotive, Aerospace, FMCG, Nuclear and heavy industry.
