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Colombian Gamification Designer, Creator of the BEM framework, 2 times GamiCon Throwdown Award winner and Gamification Researcher
Javier has 8 years of experience working with Gamification. After 3 years of working with behavioral gamification, based on rewards, and seeing on how it didn’t bring the expected results, he started researching intrinsic motivation frameworks like Self-determination theory and Accomplishment goal theory to make a better Framework: BEM.
As a game designer he is a systemic thinker, understanding that games are not just about rewarding cycles, but actually about discovering systemic effects. His gamification model embraces emergence as a way to create complexity, the kind that creates change by not telling people how to act, but what goals to pursue.
He’s worked with top companies in Colombia, like Bancolombia, Compensar, Terpel, Grupo Bolivar, Sura Assets Management and more. He has also worked with international companies, like Grupo Modelo, Pernod Ricard, AB InBev, Bank BCP, BAC, Accenture and more.
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We will harness the power of game design to boost change in organizations or clients, through engagement and learning cycles.
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Colombian Gamification Designer, Creator of the BEM framework, 2 times GamiCon Throwdown Award winner and Gamification Researcher
Serial entrepreneur and CSR, Sustainability, and Environmental and Social Risk Expert passionate about driving companies to reach their full potential.
A seasoned professional with 30+ years of cross-sector experience. His expertise lies in organizational effectiveness, restructuring, change management, and performance & reward strategies, fostering growth, leadership development, and cultural transformation for businesses worldwide.
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Entrepreneur in China and Middle East and founder of the first game studio in China targeting the Middle East, featured on the Forbes Middle East Top 100 Startups List
A technology luminary and esteemed business leader, he has played a pivotal role in shaping the global IT industry, leaving an indelible mark over the past 18+ years. His strategic vision and expertise have propelled businesses towards success and innovation.
