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Gain valuable insights on the importance of customer personalization to maximize Digital Marketing ROI
Personalization is about delivering greater relevance to customers with the right message at the right time on the right channel.
We will guide you on the opportunities and challenges of personalization for the best practice principles marketers developing a personalization strategy.
This session will help the attendees to:
• Focus on personalization as it can increase brand loyalty and improve the customer experience
• Establish clear objectives in order to measure success
• Develop a personalization model
• Build a clear data strategy
• Focus on quick wins
• Test and learn to refine levels of personalization
• Become customer-led
• Deliver relevancy and context
• Harness artificial intelligence and machine learning to help with personalization efforts
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Learn how to discuss what matters most from seasoned professionals to handle difficult conversations effectively.
Understand the fundamentals of how the mind works to fluidly and easily realize higher performance and well-being without the need for rigorous discipline or managing thoughts and behaviors.
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Rethink and refresh your sales strategies for 2021 to leverage the latest neuroscientific insights.
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Join this workshop to gain new sales techniques to strengthen your competence in segmentation to create a better customer experience.
How can you get back into the Sales and Marketing game easily and efficiently right after Summer?
The reality is that most New Organization Strategies get diluted in execution. This Workshop is to trigger new Insights into ‘what does it take to combat dilution and maximize the pace and Impact of a new Strategy’.
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