Gain valuable insights on the importance of customer personalization to maximize Digital Marketing ROI


Personalization is about delivering greater relevance to customers with the right message at the right time on the right channel.
We will guide you on the opportunities and challenges of personalization for the best practice principles marketers developing a personalization strategy.
This session will help the attendees to:
• Focus on personalization as it can increase brand loyalty and improve the customer experience
• Establish clear objectives in order to measure success
• Develop a personalization model
• Build a clear data strategy
• Focus on quick wins
• Test and learn to refine levels of personalization
• Become customer-led
• Deliver relevancy and context
• Harness artificial intelligence and machine learning to help with personalization efforts
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Learn more about various provisions of the UAE Corporate Tax• Identification of relevant CT areas along with its possible impact• Applicable CT compliances along with timelines• Understanding the way forward for CT impact assessment• Understanding the CT implementation and timeline for completion
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Learn how to avoid common pitfalls while choosing an impactful brand name for your business without burning a hole in the pocket.
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Learn about the Exponential Organisation (ExO) framework - a structured approach to help an organization achieve performance benchmarks ten times better than its peers.

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