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Gain valuable insights on the importance of customer personalization to maximize Digital Marketing ROI
Personalization is about delivering greater relevance to customers with the right message at the right time on the right channel.
We will guide you on the opportunities and challenges of personalization for the best practice principles marketers developing a personalization strategy.
This session will help the attendees to:
• Focus on personalization as it can increase brand loyalty and improve the customer experience
• Establish clear objectives in order to measure success
• Develop a personalization model
• Build a clear data strategy
• Focus on quick wins
• Test and learn to refine levels of personalization
• Become customer-led
• Deliver relevancy and context
• Harness artificial intelligence and machine learning to help with personalization efforts
A talk on what startups should consider while they take their business to the next level
Have you considered e-learning? Discover the keys to enter one of the sectors that has grown the most this year, without making the typical mistakes.
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Understand challenges of brands and learn about overall cutting edge strategies to build Retention & Engagement with data, automation, and gamification
Be part of the movement using modern thinking, tools, and technology to make a difference in sales and be proud to move the profession forward.
Learn the essentials of lean startup management and launch your dream into its well deserved reality.
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