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Gain valuable insights on the importance of customer personalization to maximize Digital Marketing ROI
Personalization is about delivering greater relevance to customers with the right message at the right time on the right channel.
We will guide you on the opportunities and challenges of personalization for the best practice principles marketers developing a personalization strategy.
This session will help the attendees to:
• Focus on personalization as it can increase brand loyalty and improve the customer experience
• Establish clear objectives in order to measure success
• Develop a personalization model
• Build a clear data strategy
• Focus on quick wins
• Test and learn to refine levels of personalization
• Become customer-led
• Deliver relevancy and context
• Harness artificial intelligence and machine learning to help with personalization efforts
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