B2B Sales has evolved multifold over the last decade. Join us to learn the latest techniques and tools to boost your B2B offerings.


It’s difficult to build a super sales team in the post-COVID world. Where do you go to learn best practices? This lack of knowledge results in under-performing sales people, ineffective comp plans, missed sales goals, and sales targets that are simply too low.
"The new world of B2B Sales" panel discussion will bring panellists to discuss the challenges that organisations face in understanding the customer’s business, their pains and gains and also brainstorm solutions to all these challenges, and much more.
We intend to discuss the characteristics of an exceptional sales manager and sales team, the processes that will boost team success, and how attendees can use that new drive to boost their revenue in B2B markets.
We will intend to touch upon topics like reaching well informed consumers who know more than the sales team and therefore, they should not present products, but understand the customer's business, pains and gains - more than ever.
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Vanessa Ugatti will help your firm stop over-servicing and undercharging clients by sharing a blueprint of her TRUE WORTH methodology.
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Understand how to navigate the complicated legal environment when setting up your e-commerce business in the UAE.

The next milestone in your business needs an effective IP strategy. Are you prepared? Get insights into the IP Framework internationally.

Learn more about announcement made by the MoF regarding UAE Corporate Tax and Transfer Pricing

Neuroscience selling is the basics of how we sell to customers by understanding their brain, actions, and decision-making patterns. It is our brain that controls our decisions, and most decisions are taken with emotions and not out of rational considerations.
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Join this workshop to gain new sales techniques to strengthen your competence in segmentation to create a better customer experience.