The event will be centered on showcasing how businesses can embrace sales AI to identify patterns, determine which leads are most likely to be converted into deals, and to formulate suggested actions which are, based on data and most likely to lead to the best possible outcome.

The discussion is on how Artificial intelligence (AI) is or can be a smart resource in helping organizations to boost lead volume, close rate, and overall sales performance. Technology can automate and augment much of the sales process rather than replace them. As a result, salespeople are free to focus on what matters which is revenue.
Research shows that organizations already on the AI journey are outperforming other organizations by 5% on factors like productivity, performance, and business outcomes. AI enables companies to combat these challenges.
At the end of the event, attendees will be able to use AI opportunities in current sales workflows and boost sales thereby improving the company bottom-line.
Hence, machine learning identifies patterns to determine which leads are most likely to be converted into a deal.
Attendees will learn:
• Advantages of embracing AI in their sales processes
• To know which type of tools to use in complementing their day to day sales tasks
• Advice on how to go about scouting for AI systems that suit their organisations overall goals
• The sales reps will be able to use AI to determine when they are most likely to make sales.

Innovative brands understand the importance of data-driven decision making to improve bottom-line growth. The panel discussion will highlight the challenges and benefits of adopting a customer-centric approach.

E-Commerce now extends to everything from buying groceries to even buying a car. Strong brand signals are required to sustain in a digital economy.
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