Establishing strong brand signals in E-Commerce

E-Commerce now extends to everything from buying groceries to even buying a car. Strong brand signals are required to sustain in a digital economy.

Anitha Smith
A media and communications specialist with 30+ years of experience in consulting for global and regional brands on distinctive media solutions and communication strategies to achieve market success
About This Event

E-Commerce is thought to be driven mainly by pricing. The ease of comparing prices between marketplaces has put pressure on brands to stay competitively priced. But with consumers now willing to use E-Commerce platforms for high value items, including Cars, there is a refocus on ‘branding’.  

To build strong brand signals in E-Commerce, the right balance between long-term brand building and ‘BUY NOW’ is important. The marketplaces themselves do notoffer too many options for brand building. They are structured to incentivize ‘BUY NOW’.

In order to find the sweet spot between long term branding and ‘BUY NOW’, a deep understanding of the customer journey is important. It is not just about movingthe customers from awareness to retention. It is about understanding the ‘why’ behind each customer action.

A brand owned E-Commerce platform provides the right environment to attract and retain loyal customer base. But it does not scale fast enough or far enough.Online marketplaces provide the scale and the reach, but is price sensitive. What is the sustainable model to work towards?

Attendees get the benefit of learning:
•    The changing dynamics of Ecommerce – from dominance of functional brands to emergence of high-value brands.
•    Approach to building a strong brand to sustain in a digital economy with practical tips.
•    Approach to finding the ‘sweet spot’ between long-term branding and ‘BUY NOW’ on E-commerce, to better plan the customer journey.
•    Understanding limitations and benefits of marketplace-oriented and owned Ecommerce infrastructure.
•    A brief overview of the proprietary business framework C.A.R.T.
•    PHYGiTALNOW promise and introductory offer

March 24, 2021
4:00 pm
5:00 pm
[GMT +4]
more great events

You May Also Be Interested In

Day 5
12:00 pm

Are you M&A ready?

Performing a self-diagnostic to understand if this is for you and if this is the right time.

Day 3
11:00 am

Conversational AI: Phoenix of Chatbots

Did we sound the death knell of chatbots early? Learn how Conversational AI is making a definite comeback.

Post event Sessions
12:00 pm

How to grow 10X faster, cheaper, better

Learn about the Exponential Organisation (ExO) framework - a structured approach to help an organization achieve performance benchmarks ten times better than its peers.

Day 1
2:30 pm

Sustainability – Moving from risk to opportunity

The session is focusing on making sustainable transformation a business opportunity, rather than focusing on it as a business risk.

Day 6
3:00 pm

AI Powered Video Assessments are changing the HR Landscape

In this event, we will discuss the various ways video assessment tools are transforming the Talent landscape

Day 6
11:00 am

Changing nature of careers in 21st Century

We will address how world of careers have evolved and pandemic has pushed all of us to rethink about the world of work and careers in the era of automation and AI.

See All Events


Suite 304, Saaha Offices B,
Old Town Island, Downtown Dubai,
Dubai, U.A.E.

Follow Us

Contact Us