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A media and communications specialist with 30+ years of experience in consulting for global and regional brands on distinctive media solutions and communication strategies to achieve market success
Anitha has 30+ years of experience in strategic media consultation for global and regional brands across multiple industries. With a strong foundation in analogue media and being an early initiator of integrating digital with traditional media, she understands the importance of mass targeting techniques in today’s microtargeting world. Her ability to analyse data with a strategic focus has resulted in inventive communication solutions. She believes in simplifying complexities so that clients have the right information to take the right action.
She co-founded PHYGiTALNOW to bring the expertise gained through handling multinational brands across multiple markets to the SME sector. She believes the rigour and strategic focus required for multinational brands are equally important for smaller and local brands. Their consultancy models are built around the on-ground realities SME sector face.
Transformation into a digitally enabled business infrastructure has become more urgent post COVID. For a sustainable and profitable transformation, a structured adoption of digital tools and systems is required.
E-Commerce now extends to everything from buying groceries to even buying a car. Strong brand signals are required to sustain in a digital economy.
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Registered Patent Agent and Attorney at law with Technical, Legal and Business background.
A seasoned professional with 30+ years of cross-sector experience. His expertise lies in organizational effectiveness, restructuring, change management, and performance & reward strategies, fostering growth, leadership development, and cultural transformation for businesses worldwide.
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A seasoned entrepreneur and corporate leader, he co-founded thriving AI startups and achieved remarkable exits. With extensive international experience, he brings a multicultural perspective to his consultancy firm, leveraging his strategic leadership expertise.
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Thought leader with over 20 years of experience in coaching and helping organizations unlock human potential by understanding the principles of the mind
Serial entrepreneur and CSR, Sustainability, and Environmental and Social Risk Expert passionate about driving companies to reach their full potential.
