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A media and communications specialist with 30+ years of experience in consulting for global and regional brands on distinctive media solutions and communication strategies to achieve market success
Anitha has 30+ years of experience in strategic media consultation for global and regional brands across multiple industries. With a strong foundation in analogue media and being an early initiator of integrating digital with traditional media, she understands the importance of mass targeting techniques in today’s microtargeting world. Her ability to analyse data with a strategic focus has resulted in inventive communication solutions. She believes in simplifying complexities so that clients have the right information to take the right action.
She co-founded PHYGiTALNOW to bring the expertise gained through handling multinational brands across multiple markets to the SME sector. She believes the rigour and strategic focus required for multinational brands are equally important for smaller and local brands. Their consultancy models are built around the on-ground realities SME sector face.
Transformation into a digitally enabled business infrastructure has become more urgent post COVID. For a sustainable and profitable transformation, a structured adoption of digital tools and systems is required.
E-Commerce now extends to everything from buying groceries to even buying a car. Strong brand signals are required to sustain in a digital economy.
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Pioneer & Industry Veteran with over 33 years of experience educating, advising and supporting corporations with Risk Mitigation and Fraud Investigation.
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Drawing from over 25 years of FMCG industry experience, he has spearheaded organizational design and performance management projects with global reach. His expertise in operations and Business Process Re-engineering has yielded remarkable enhancements in safety, quality, costs, and service levels, delivering an average 15% reduction in COGS.
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Industry expert in Advanced Data Analytics with over 21 years in helping Fortune 500 companies build Big Data and Analytics programs. Founder and Chair of the 'Dubai and Abu Dhabi' Chapter of the 40,000 member strong Association of Enterprise Architects (AEA).
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Entrepreneur in China and Middle East and founder of the first game studio in China targeting the Middle East, featured on the Forbes Middle East Top 100 Startups List
A seasoned professional with 30+ years of cross-sector experience. His expertise lies in organizational effectiveness, restructuring, change management, and performance & reward strategies, fostering growth, leadership development, and cultural transformation for businesses worldwide.
