About Event

The unpredictable issue of Covid-19 has shown the World how many of our daily tasks still require a face-to-face approach. Above all, there is a question of such urgency that it cannot be put off: is it possible to keep the audience engaged, even remotely?

A Digital Twin is a perfect replica of an actual object in terms of aesthetic and functionality.

During the webinar the speaker will show how to create a Digital Twin and how a correct use of it can be a powerful tool to start an actual digital transformation process. The speech will be supported by practical examples of real-time 3D interactive applications from different industry and with different purposes: product configurators, interactive manuals and virtual showrooms.

VR/XR/AR are setting up new tools for marketing activities and for many companies the adoption of this would be rather a matter of "when" than a matter of "if". New consumer habits and technological devices are pushing the limit of digital experiences beyond any previous expectations. There are two different approaches to face these new challenges: stay still adopting a wait-and-see plan or take the chance to revolutionize the go-to-market strategy. The first has the clear aim to survive and defend the customer base, the latter to master the market and increase the market shares. Beside the result, every professional should take into serious consideration what a wise man called Charles Darwin said once: "It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change".