Data Science Director, leading analytics consultancy, UK
With 20+ years of analytical experience, Anne Sargeant heads up Lynchpin’s Data Science team, where she works with a host of blue chip clients including Emirates, Canon and Allergan.
Anne has a degree in Maths and Physics and a master’s degree in Statistics. She is an expert in data mining, predictive analytics, and statistical modelling – having worked as an analyst both client-side and consultancy through many projects.
As Data Science Director, Anne leads a team of analytics professionals and is actively involved in client project delivery in areas such as customer segmentation, marketing analysis and channel attribution, pricing analytics and product recommendations, to name just a few.

Find out how you can demystify market behaviour using predictive analytics and unlock marketing quick wins in the present, while gaining long-term strategies for the future.
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