Digital Transformation for SMEs – Understand the ‘Essentials’ and the ‘Excess’

Transformation into a digitally enabled business infrastructure has become more urgent post COVID. For a sustainable and profitable transformation, a structured adoption of digital tools and systems is required.

Anitha Smith
A media and communications specialist with 30+ years of experience in consulting for global and regional brands on distinctive media solutions and communication strategies to achieve market success
About This Event

Post COVID economy is being driven by digital and technology adoption across sectors. There are clear signs that E-commerce has become an integral part of the path to recovery.

But digital transformation is a marathon, not a sprint. The fast-changing digital ecosystem is complex and needs a structured methodology to navigate through it. There are ‘essential’ steps to take in the right order so that businesses can realise their full revenue potential. There are also steps that might seem as ‘Excess’ currently but can open up new revenue streams in future.

PHYGiTALNOW has developed a proprietary business framework C.A.R.T. that can steer this transformation in the right direction. By understanding the levers that help orient the business towards ‘Customers’, building an ‘Architecture’ that is robust enough to meet the customer demands, deploying an effective and efficient communication framework to ‘Reach’ the right target audience, and therefore achieve sustainable ‘Transaction’ targets.  

The transformation journey starts with a ‘C.A.R.T. Audit’ that sets the pace of transformation. The framework is adaptable to different industries and different business models whether it is Business-to-Business or Business-to-Consumer.

Attendees get the benefit of learning:
•     An overview of facts that are driving the digital economy and why digital transformation is a necessary and urgent step for future growth.
•     A brief overview of what digital transformation is and what are the ‘essential’ and ‘excess’ steps to take.
•     How do these steps work towards achieving sustainable growth?
•     A brief overview of the proprietary business framework C.A.R.T.
•     An interactive preview of C.A.R.T. Audit to understand the digital maturity of attendees’ businesses.
•     An example of the Audit result and subsequent recommendation.
•     PHYGiTALNOW promise and introductory offer.

March 28, 2021
4:00 pm
5:00 pm
[GMT +4]
more great events

You May Also Be Interested In

Day 3
5:00 pm

Quality of Mind - Future Fit

Understand the fundamentals of how the mind works to fluidly and easily realize higher performance and well-being without the need for rigorous discipline or managing thoughts and behaviors.

2:30 pm

New winners in B2B sales

Learn more insights into how digitalisation has created lasting changes in the way we buy and sell in B2B sales.

Post event Sessions
11:00 am

Neuroscience Selling

Get inspired on how you and your salespeople become stronger in communication with customers, activate more pains, which help customers make decisions and close more sales.

11:00 am

Structure and Discipline in Sales: Killer ways for more results

Learn about how a playbook can help you and your sales team to be more structured.

Day 4
4:00 pm

Establishing strong brand signals in E-Commerce

E-Commerce now extends to everything from buying groceries to even buying a car. Strong brand signals are required to sustain in a digital economy.

Day 5
11:00 am

Collaborative Selling - The What, Why and How

How you can develop a modern approach to winning business?

See All Events


Suite 304, Saaha Offices B,
Old Town Island, Downtown Dubai,
Dubai, U.A.E.

Follow Us

Contact Us