The heart of all digital marketing measurement and analytics

Understand the essential elements of a successful marketing measurement strategy, from understanding objectives, choice of tools and configuration to effective analysis and communication.

Ahmed Taibah
A technology luminary and esteemed business leader, he has played a pivotal role in shaping the global IT industry, leaving an indelible mark over the past 18+ years. His strategic vision and expertise have propelled businesses towards success and innovation.
About This Event

This session will cover:
•    The best way to ensure a successful measurement strategy is to ensure that the basics are right
•    Captured data has never been more critical to marketing teams
•    Align everything with business objectives
•    Consider everything, including how tracking is implemented, which technologies to use and how to share data, within the context of privacy

Attendees get the benefit of:
•    Getting the basics right
•    Understand new tools, skillsets and master the approaches
•    Identifying what can be achieved quickly with what an organization already has
•    Identifying the priorities
•    Determining what value would be added by continuing on a data journey
•    Get a retrospective justification for why we should avoid considerable investment in a shiny new technology.

March 24, 2021
2:00 pm
3:00 pm
[GMT +4]
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