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Understand the essential elements of a successful marketing measurement strategy, from understanding objectives, choice of tools and configuration to effective analysis and communication.
This session will cover:
• The best way to ensure a successful measurement strategy is to ensure that the basics are right
• Captured data has never been more critical to marketing teams
• Align everything with business objectives
• Consider everything, including how tracking is implemented, which technologies to use and how to share data, within the context of privacy
Attendees get the benefit of:
• Getting the basics right
• Understand new tools, skillsets and master the approaches
• Identifying what can be achieved quickly with what an organization already has
• Identifying the priorities
• Determining what value would be added by continuing on a data journey
• Get a retrospective justification for why we should avoid considerable investment in a shiny new technology.
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Vanessa Ugatti will help your firm stop over-servicing and undercharging clients by sharing a blueprint of her TRUE WORTH methodology.
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A webinar that gives an insight on how your business can achieve the best results by transforming operational efficiencies.
Transformation into a digitally enabled business infrastructure has become more urgent post COVID. For a sustainable and profitable transformation, a structured adoption of digital tools and systems is required.
The session is focusing on making sustainable transformation a business opportunity, rather than focusing on it as a business risk.
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Learn how to develop your skills in communicating, creating a presence with customers, and building the trust that creates more new customers and loyalty with existing ones.
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