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Understand the essential elements of a successful marketing measurement strategy, from understanding objectives, choice of tools and configuration to effective analysis and communication.
This session will cover:
• The best way to ensure a successful measurement strategy is to ensure that the basics are right
• Captured data has never been more critical to marketing teams
• Align everything with business objectives
• Consider everything, including how tracking is implemented, which technologies to use and how to share data, within the context of privacy
Attendees get the benefit of:
• Getting the basics right
• Understand new tools, skillsets and master the approaches
• Identifying what can be achieved quickly with what an organization already has
• Identifying the priorities
• Determining what value would be added by continuing on a data journey
• Get a retrospective justification for why we should avoid considerable investment in a shiny new technology.
The reality is that most New Organization Strategies get diluted in execution. This Workshop is to trigger new Insights into ‘what does it take to combat dilution and maximize the pace and Impact of a new Strategy’.
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A webinar that gives an insight on KPIs and Balanced Scorecard based Performance Measurement Systems
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