LOADING

The heart of all digital marketing measurement and analytics

Understand the essential elements of a successful marketing measurement strategy, from understanding objectives, choice of tools and configuration to effective analysis and communication.

Ahmed Taibah
A technology luminary and esteemed business leader, he has played a pivotal role in shaping the global IT industry, leaving an indelible mark over the past 18+ years. His strategic vision and expertise have propelled businesses towards success and innovation.
About This Event

This session will cover:
•    The best way to ensure a successful measurement strategy is to ensure that the basics are right
•    Captured data has never been more critical to marketing teams
•    Align everything with business objectives
•    Consider everything, including how tracking is implemented, which technologies to use and how to share data, within the context of privacy

Attendees get the benefit of:
•    Getting the basics right
•    Understand new tools, skillsets and master the approaches
•    Identifying what can be achieved quickly with what an organization already has
•    Identifying the priorities
•    Determining what value would be added by continuing on a data journey
•    Get a retrospective justification for why we should avoid considerable investment in a shiny new technology.

March 24, 2021
2:00 pm
 - 
3:00 pm
[GMT +4]
more great events

You May Also Be Interested In

  —  
11:00 am

Buyer Enablement

How can you make it easy for your customers in B2B to buy as well as make it easy for you to sell more?

Day 7
  —  
11:00 am

How to increase your hiring success rate to above 90%?

Understand common hiring mistakes and what can you do to increase your hiring success to above 90%.

Day 2
  —  
9:00 am

Raising Private Equity, Unraveling the world of Venture Financing

A webinar aimed to help founders understand and navigate the what, when, who & how of venture capital and private equity based on actual practice of working with several funded companies.

  —  
3:00 pm

Victory in Sales

Learn how to develop your skills in communicating, creating a presence with customers, and building the trust that creates more new customers and loyalty with existing ones.

Day 2
  —  
11:00 am

Bringing customers into the creative process for consumer product development

Leveraging Data Engineering and Advanced Analytics to derive deeper insights from multiple enterprise data sources and involve customers into the product decisioning process.

Day 1
  —  
2:30 pm

Sustainability – Moving from risk to opportunity

The session is focusing on making sustainable transformation a business opportunity, rather than focusing on it as a business risk.

See All Events

Location

Suite 304, Saaha Offices B,
Old Town Island, Downtown Dubai,
Dubai, U.A.E.

Follow Us

Contact Us