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Understand the essential elements of a successful marketing measurement strategy, from understanding objectives, choice of tools and configuration to effective analysis and communication.
This session will cover:
• The best way to ensure a successful measurement strategy is to ensure that the basics are right
• Captured data has never been more critical to marketing teams
• Align everything with business objectives
• Consider everything, including how tracking is implemented, which technologies to use and how to share data, within the context of privacy
Attendees get the benefit of:
• Getting the basics right
• Understand new tools, skillsets and master the approaches
• Identifying what can be achieved quickly with what an organization already has
• Identifying the priorities
• Determining what value would be added by continuing on a data journey
• Get a retrospective justification for why we should avoid considerable investment in a shiny new technology.
Get a better appreciation of how the convergence of exponentially advancing technologies is blurring the line between physical, digital & biological realms.
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Learn how to develop your skills in communicating, creating a presence with customers, and building the trust that creates more new customers and loyalty with existing ones.
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Understand how to navigate the complicated legal environment when setting up your e-commerce business in the UAE.
E-Commerce now extends to everything from buying groceries to even buying a car. Strong brand signals are required to sustain in a digital economy.
Be part of the movement using modern thinking, tools, and technology to make a difference in sales and be proud to move the profession forward.
Learn how to avoid common pitfalls while choosing an impactful brand name for your business without burning a hole in the pocket.
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