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Understand the essential elements of a successful marketing measurement strategy, from understanding objectives, choice of tools and configuration to effective analysis and communication.
This session will cover:
• The best way to ensure a successful measurement strategy is to ensure that the basics are right
• Captured data has never been more critical to marketing teams
• Align everything with business objectives
• Consider everything, including how tracking is implemented, which technologies to use and how to share data, within the context of privacy
Attendees get the benefit of:
• Getting the basics right
• Understand new tools, skillsets and master the approaches
• Identifying what can be achieved quickly with what an organization already has
• Identifying the priorities
• Determining what value would be added by continuing on a data journey
• Get a retrospective justification for why we should avoid considerable investment in a shiny new technology.
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We will harness the power of game design to boost change in organizations or clients, through engagement and learning cycles.
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Join this workshop to gain new sales techniques to strengthen your competence in segmentation to create a better customer experience.
Be part of the movement using modern thinking, tools, and technology to make a difference in sales and be proud to move the profession forward.
Learn the key parameters of the new Federal Corporate Tax law by the Ministry of Finance, UAE and the possible strategies to use to recalibrate for 2023 and beyond.
Learn how to avoid common pitfalls while choosing an impactful brand name for your business without burning a hole in the pocket.
Gives an understanding of financial consolidation automation, including its architecture, key issues during implementation and operation, and real-life examples from two multi-billion international clients using IBM Cognos Controller and Oracle HFM for their financial and management consolidation.
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