Understand the essential elements of a successful marketing measurement strategy, from understanding objectives, choice of tools and configuration to effective analysis and communication.


This session will cover:
• The best way to ensure a successful measurement strategy is to ensure that the basics are right
• Captured data has never been more critical to marketing teams
• Align everything with business objectives
• Consider everything, including how tracking is implemented, which technologies to use and how to share data, within the context of privacy
Attendees get the benefit of:
• Getting the basics right
• Understand new tools, skillsets and master the approaches
• Identifying what can be achieved quickly with what an organization already has
• Identifying the priorities
• Determining what value would be added by continuing on a data journey
• Get a retrospective justification for why we should avoid considerable investment in a shiny new technology.
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How can you make it easy for your customers in B2B to buy as well as make it easy for you to sell more?

Understand common hiring mistakes and what can you do to increase your hiring success to above 90%.

A webinar aimed to help founders understand and navigate the what, when, who & how of venture capital and private equity based on actual practice of working with several funded companies.
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Learn how to develop your skills in communicating, creating a presence with customers, and building the trust that creates more new customers and loyalty with existing ones.

Leveraging Data Engineering and Advanced Analytics to derive deeper insights from multiple enterprise data sources and involve customers into the product decisioning process.

The session is focusing on making sustainable transformation a business opportunity, rather than focusing on it as a business risk.