How does your customer perceive their interactions with your company? Join us to learn how to excel at customer experience.
Customer centricity requires all employees to understand who their customers are, how customers perceive their interactions with the company, and the roles employees play in delivering the overall experience.
In offices, employees are often surrounded by visual cues and artefacts that inspire empathy and keep the customer top of mind. Face-to-face journey mapping workshops and CX rooms – immersive, interactive spaces that help employees better understand customers – are now being replaced with virtual alternatives.
Join our speaker Stefan Osthaus, as he provides some key insights on why CX leaders need to rethink how they empower, inspire, and enable their teams to keep acting in customer-centric ways such that CX becomes the company's superpower!
E-Commerce now extends to everything from buying groceries to even buying a car. Strong brand signals are required to sustain in a digital economy.
Find out how you can demystify market behaviour using predictive analytics and unlock marketing quick wins in the present, while gaining long-term strategies for the future.
Learn more about announcement made by the MoF regarding UAE Corporate Tax and Transfer Pricing
Learn how to avoid common pitfalls while choosing an impactful brand name for your business without burning a hole in the pocket.
Understand the essential elements of a successful marketing measurement strategy, from understanding objectives, choice of tools and configuration to effective analysis and communication.