How to Avoid Common Pitfalls While Choosing an Impactful Brand Name

Learn how to avoid common pitfalls while choosing an impactful brand name for your business without burning a hole in the pocket.

Vivek Singh
Registered Patent Agent and Attorney at law with Technical, Legal and Business background.
About This Event

Businesses have lost millions of dollars because of not thinking through their brand name. So how can a startup or a small business avoid pitfalls while choosing their brand name?

In this webinar, we discuss what are the best practices when choosing a brand name to protect your business in the long run.

  • What is a trademark and how does it impact your business journey?
  • How choosing a unique brand name helps protect your business from cheap counterfeits and copycats
  • When should you opt for copyrights versus trademark when registering your brand?
  • Tools to research brand names before incorporation, so you have something unique and searchable
  • Steps involved in registering and filing your brand name
  • How to optimize your spend in registering your brand - globally
  • Interesting case studies on the importance of trademarks and copyrights

If you are an entrepreneur or small business looking to protect your brand integrity and identity, this is the event for you. This webinar will give you the tools to understand the importance of protecting your brand name and how to go about this yourself.

March 25, 2021
3:00 pm
4:00 pm
[GMT +4]
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