About Event

In B2B selling the biggest issue is not making it easier to sell. It is for sure to make it easy to buy.77% of B2B buyer answer, that they found their latest buying process very complicated.The buyers have changed behavior during the last decade. Digitalization have made buying process change and a lot more people have been involved in the buying procedures.

But a lot of sales teams did not change, We still try to push the same way – and ignore the fact, that sellers are only a part of 17% of the buying groups time in defining product, solution and buying. We all try to engage and persuade them to buy because of their pains and benefits - but the fact is, that that’s not the best way to do it.

So what to do? In this live event you will be inspired to:* Understand the most important points in buying process* See how you can align your sales process to the buyer process* Define what behavior this calls for from your sales team. After this you will have more power and insights to meet your buyer exactly where they are in the buying process and help them to decide to go with you.