About Event

The dealer network has undoubtedly emerged as one of the most vulnerable segments during the last year. As the going gets tough for them, we are bringing together a panel of sales leaders to address the requirements and expectation of working with sales through dealers.

In many ways, access to customers has become easier. It is always possible to communicate with them. Still, many companies stick to sales through retailers and wholesalers. And the role of the middleman in particular is under pressure because the B2B companies could easily go directly to the customers. Moreover, it is no longer enough to come up with the product and discount schemes. The salespeople must be involved in developing the retailer and the wholesaler's business - for the only thing that counts for the retailer are market shares, customers and results.

So the seller's role as a product presenter is no longer enough. He needs to be a business developer for the dealer.

In this panel discussion, we focus on requirements and expectations for working with sales through dealers.We will be having panelists like you, who have extensive experience in just developing the dealer form of sales.