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Innovative brands understand the importance of data-driven decision making to improve bottom-line growth. The panel discussion will highlight the challenges and benefits of adopting a customer-centric approach.
As businesses increasingly look to adopt a data-driven mindset it remains an imperative for businesses to invest in a data strategy that creates tangible value from data.
Bringing a customer-centric approach helps brands accelerate their ambition, improving customer engagement and personalisation.
There is a growing shift to pivot towards a customer-centric view of this data that allows brands to focus on the customer, to design around customer experiences, customer viewpoints and challenges.
In this panel discussion, we will consider the challenges in adopting a customer-centric data and analytics strategy. The discussion will focus on how businesses need to balance the tensions between business, marketing and product and what that means for existing data processes and systems.
We will consider how data is a catalyst for the change towards a mindset that is founded in customer-centric data. We’ll discuss some of the key business changes that need to happen to make a success of a data and analytics strategy, considering how culture, business processes, skillsets, reporting and modelling need to evolve to secure that success.
Attendees will understand the common challenges and the vast opportunities in developing a customer-centric data and analytics strategy.
• A view on changing customer needs and expectations
• How analytics supports a customer-centric vision / ethos
• Why a data-driven mindset transforms expectations
• Connecting customer touchpoints to outcomes – the role of data and analytics
• Engagement models in an organisation – what needs to change
• Importance of a measurement framework that is scalable, efficient, and relevant.
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Join this webinar to gain new sales techniques to strengthen your competence in segmentation to create a better customer experience.
Understand the essential elements of a successful marketing measurement strategy, from understanding objectives, choice of tools and configuration to effective analysis and communication.
The event will be centered on showcasing how businesses can embrace sales AI to identify patterns, determine which leads are most likely to be converted into deals, and to formulate suggested actions which are, based on data and most likely to lead to the best possible outcome.
Learn about how a playbook can help you and your sales team to be more structured.
Learn about importance of implementing lean thinking, and the techniques involved concerning the attendees' sites, departments and teams
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