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Understand the essential elements of a successful marketing measurement strategy, from understanding objectives, choice of tools and configuration to effective analysis and communication.
This session will cover:
• The best way to ensure a successful measurement strategy is to ensure that the basics are right
• Captured data has never been more critical to marketing teams
• Align everything with business objectives
• Consider everything, including how tracking is implemented, which technologies to use and how to share data, within the context of privacy
Attendees get the benefit of:
• Getting the basics right
• Understand new tools, skillsets and master the approaches
• Identifying what can be achieved quickly with what an organization already has
• Identifying the priorities
• Determining what value would be added by continuing on a data journey
• Get a retrospective justification for why we should avoid considerable investment in a shiny new technology.
Learn to create a Digital Twin as it can be a powerful tool to start an actual digital transformation process
Join our panel of sales leaders who have extensive experience in developing the dealer form of sales, to learn how you can exceptionally manage your dealers to maximise your sales potential
Learn the essentials of lean startup management and launch your dream into its well deserved reality.
E-Commerce now extends to everything from buying groceries to even buying a car. Strong brand signals are required to sustain in a digital economy.
The session is focused on understanding how we can innovate with single-use plastic and thus support the circular economy.
Did we sound the death knell of chatbots early? Learn how Conversational AI is making a definite comeback.
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