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Researcher focusing on Value Co-Creation, Sales processes and Sales Enablement
Karina works with and researches in sales dialogues, the goal of which is an empirical study of sales dialogues in practice, thereby formulating a supporting theoretical foundation. In addition, Karina works with analysis, development and implementation of sales processes in companies focusing on dialogues and branding.
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Drawing from over 25 years of FMCG industry experience, he has spearheaded organizational design and performance management projects with global reach. His expertise in operations and Business Process Re-engineering has yielded remarkable enhancements in safety, quality, costs, and service levels, delivering an average 15% reduction in COGS.
A certified executive coach, motivational speaker and a Senior Executive with over 25 years expertise in Commercial Leadership and Business Development.
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Innovation Thought Leader, member of the National Planning Commission to recommend 'India's Innovation Strategy', lead architect of the 'Innovation for India' Foundation, and co-author of "Orbit Shifting Innovation - The Dynamics of Ideas that Create History".
With 17+ years of global and regional operations and sales experience in research and consulting, she excels in understanding client challenges and optimizing ROI through actionable insights. Her expertise spans various sectors and clients worldwide.
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Registered Patent Agent and Attorney at law with Technical, Legal and Business background.
